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Renault captur 2017 india9/12/2023 Big wheel arches over the wonderfully designed ‘crystal cut’ 17-inch wheels sporting 215/60 rubber and the massive 210mm ground clearance lend it the unmistakable proportions of an SUV. Even with the Captur’s graceful lines, it still manages to have a butch quality, thanks to the wide and squatter stance compared to something like the Hyundai Creta. It mirrors the European Captur’s design language, with swooping lines, curves and minimum angles, making it inherently French in its aesthetics, contrasting the Duster’s more Romanian origins. In fact, it’s already gone on sale in Russia but is spelt ‘Kaptur’ thanks to the the letter ‘C’ being pronounced as 'S' in the Cyrillic alphabet.įrom the outside, it’s almost impossible to tell that the Captur is based on the Duster platform. The Captur we’re getting is one that’s specifically made for emerging markets, built on the company’s M0 platform that’s proven its mettle in the Duster. That one is built on the Clio platform, and thanks to the Euro-spec bells and whistles, would’ve cost a bomb to bring here. No, this is not the same Captur that’s sold in Europe. Here’s where a bit of confusion begins, though. The car that Renault thinks has what it takes to challenge these two is the Captur. But let’s face it, the competition here is pretty tough.The Hyundai Creta has more or less become the epitome of maximum bang-for-the-buck when it comes to features, while the newly arrived Jeep Compass has stirred up the market with its true-blue SUV credentials. While the levels of success seen by its models have been mixed, the French carmaker now wants to make a stronger impression in the mid-size SUV/crossover segment. The Captur is available in Diesel and Petrol and introductory price starts at 9.99 lakh ex-showroom price all India.While it still hasn't quite reached the heights of its Indo-Japanese and Korean rivals, Renault has been making some interesting cars for the Indian market. Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.” Vivek Kumar Duggal – Senior Vice President, Law & Kenneth Saatchi & Saatchi says, “The Captur with its refined good looks exudes a sense of style and sophistication. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.” Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi said “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. It showcases the Captur’s irresistible style and looks, with movie star Ranbir Kapoor getting mesmerised by the Captur. The ad film has been directed by Matthias Berndt and features Ranbir Kapoor. The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi. ![]() Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV”. The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. “We are one of the youngest Auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best. Virat Khullar – Head of Marketing, Renault India said… This is accentuated by CAPTUR’s signature Innovative Lighting System and state of the art technology like the One Integration which intuitively connects the car and driver. Specially designed with dual tone colour combinations in mind, it comes with a range of exclusive themed personalisations. The longest and widest car in its category, the Renault CAPTUR striking design is enhanced by premium & class-leading features. It also brings the best from Renault’s global product range to India. The CAPTUR’s distinctive expressive styling makes it an instant head-turner, and a refreshing change in the category. ![]() Renault launches the Captur, its stylish new SUV with cross over DNA.
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